Get Your Own RSS Reader or RSS Aggregator

Stay in front of your audience at all times

When branded toolbars first came out, it was just a novel and great marketing tool. Businesses who first adopted branded toolbars really profited from it but today toolbars are everywhere and it has lost its appeal to customers unless you give them a good reason to e.g. including RSS news feeds (as we've discussed before). So how do you claim part of your customer's valuable desktop space and still give them something super useful they will actually use?

Why, with a branded RSS Reader of course. With this in mind, I set out on a quest to find a good RSS Reader or RSS Aggregator that could be branded with my information. It had to be:

• Easy to install and use even for those non-technically inclined
• It had to have the ability to subscribe to private or password protected RSS news feeds (this is in case I decide to offer a private course later)
• It had to be lightweight
• It had to be completely spyware free and come with an uninstaller
• It had to carry my feeds as default
• Users cannot change my branding but otherwise can customize their own subscriptions etc just like a commercial reader would
• It had to have the ability to import feeds
• Most importantly it had to be affordable

It didn't take me long to find one that has everything I required. Enter Tristana Publisher that allows you all of that including some neat stuff I never even though of before such as your own logo icon on the shortcut button but what a great way to keep your brand on users desktop.

I've had a chance to test drive one branded reader (download trial here). The download size is small and very easy to install, it even comes with an uninstaller so people won't get all mad at you for providing a piece of software they don't know how to remove. It has absolutely no spyware the reader itself has been given a 4 rating from CNet. So you can be sure this is a quality reader your customers will keep and that is important.

The best thing is, it supports podcasts too! This is having 2 RSS tools in one with your name on it. Can't beat that. If this is the first time you've heard about podcasts and would like to learn more about it, here's a quick 2 minute non technical tutorial.

So how much will all this cost? Not as much as you'd think. Through TBM's special enquiry you can secure your very own RSS reader for only $300 one time for life. Now that is refreshing and makes this a totally affordable solution even for the smallest businesses. Each order is carefully custom programmed and can be ordered here. If blogging and RSS is already a big part of your online marketing strategy, I'd suggest you grab your own branded RSS reader or RSS aggregator right now before it becomes a everybody-has-it-so-what-tool.

P/S: Fact! In 2004 alone blog readership has grown by 58% even when a majority of people don't know what a blog is about. That is phenomenal growth for any media. As more and more people start reading these blogs they are going to want to take advantage of the convenience of RSS. Even Pew Internet themselves say that more and more people are going to use RSS readers to consume news and information. Read the report here. So this is really a good time to get your name in front of your customers and stay there for a time to come.