Need To Generate New Leads? Try Online Webinars
Did you know, on average online webinar events convert 38% more leads than traditional methods*? But let's back up a bit and look at the bigger picture. Many entrepreneurs who've done it will tell you public speaking engagements online or off can help you build your business and sometimes with unexpectedly successful results! But how do you go about securing these engagements? There are a variety of ways - you could volunteer at your local business council, or any local event but why not create your own?
Why Online Webinar
Many prospects prefer online webinar events because there is less pressure than a traditional in person meeting. When you meet someone in person, you feel obligated to tell that person something when they leave. After all, they did spend that time (at a fairly big cost), to some meet you. Because people do not like to say no outright this can create a very high stress level for the prospect.
On the other hand, online webinar events are often arranged for large groups of people and one can usually attend anonymously. They can enter and leave the event whenever they choose, gather information, learn, digest and decide on their own time.
What Kind of Online Webinar Should You Create?
You could do a big online webinar where you have several complimentary but non-competing speakers talk about problems and solutions your target market may face. This can be a great way to reach new prospects. You also benefit from the power of group promotion. However, large webinar events like this can be a lot of work and not something you'll be inclined to do regularly.
The other type of online webinar you could do is to talk about a particular subject that you can repeat every month. You don't have to re-write your presentation each time; You could do different angles for different dates or different market. For example, if you sell candles, you could do "Don't settle for musk during spring cleaning, Bring spring into your home" online webinar or, if you sell time management software, you could do "Time management for realtors", "Time management for students", "Time management for busy moms" online webinar and so on.
Online Webinar Events For List Building
The best thing about creating your online webinar is not only to educate prospects or for advertising and awareness purposes. It's also a great way to build your list. Don't just hold a webinar, set up a page to collect names and contact, at the very least an email address so you can follow up with them again. Make the event pay off in the long run; When you have a way to contact them, you could eventually convert some of these people. Tell your satisfied customers and newsletter readers to invite their friends to the webinar.
Maximize Your Webinar
Don't forget to record your webinar. Many webinar services have a recording option and takes little to no extra effort to do and they can be done in digital format like .wav or .mp3 format. For example, MeetingOnNow's webinar software includes a button that will record your audio with just one click into an MP3 file on your computer. You can later use the recording as bonuses, give aways or packaged with other material to create a new product. Something to note, you might want to check with your conferencing service if they have recording included in your service package. Some companies charge extra for that.
*Source: Unearthing the True Value of Web Seminars and On-Line Events, Wainhouse Research - Andy Nilssen, Andrew Davis
| 