Blog Buzz For Marketing Intelligence

This is a perfect example of companies leveraging technology for marketing. Smart marketers have quickly identified blogs as a powerful research tool but few discuss this very much. I believe this is because it's such a powerful tool, they simply don't want you to know about it and are secretly using it.

Why Blog Buzz

Blogs are very viral, and often is abuzz with the latest, hottest topics. Many bloggers post exactly what's on their minds, often what they think about a product, what they want in a product, what they wish they could have (very powerful) and much much more. Depending on the popularity of the blog, some of these discussions are highly viral and spawn conversations upon conversations, posts upon posts all over the internet until everyone is talking about it. But that's the flip side of blogging we can tackle another day ;-). The point is not about creating a viral buzz. It's about mining that buzz for your marketing.

How To Mine Blog Buzz

There are a few ways to spy on what people are talking about. One way is using a tool like BlogPulse. Type in a keyphrase or URL and watch the trends. You can also check out what the popular trends are. What's nice is you can cross reference it with other keywords and key phrases so you can bench mark the phrases know exactly how much mention it gets.

Another place you can catch up is Technorati Pop. Not only will you find top posts, top blogs, they'll also tell you what are the popular searches.

This is all very useful especially if you're exploring a niche. So... what are you waiting for? Go and use this wonderful technology today. Your competitors will be wondering how you respond so quickly and exactly what people want!